Get more business for your business with lead generation SEO

While SEO, or "search engine optimisation", encapsulates a whole host of techniques to secure a higher ranking on search engines for a website, lead generation is the process of collecting, collating and weaponising the contact information of potential customers ("leads").Once leads are acquired, a business can use their contact information to devise a sales pitch that converts said clients' sale potential into purchase.

To put it finely, a lead gen website acts as a go-between, between a consumer and a service/product provider.At this juncture, it's also important to differentiate between affiliate marketing and lead gen. The former sees a site direct users through to a third-party domain in order to purchase products or services, ultimately claiming a share of the consequential profit.

Conversely, a lead generation website generates its turnover from the sale of the collected consumer (or "lead") data to relevant eCommerce sites and/or service providers. This data is then utilised to implement more targeted, niche-specific marketing campaigns.Ultimately, a lead gen marketer's customer is the business purchasing the collected data or "leads", rather than the consumer itself.

SEO can help a lead gen site in numerous ways but the key is to guide prospective leads towards a relevant call to action and increase brand visibility to prospective clients.

For example, here at SEO Partners, our experts use various SEO techniques to drive traffic through to your lead gen site's market-specific pages. Therein, the potential leads will be directed towards a prominent call to action form or button and encouraged to provide contact information, usually an e-mail address.So it's crucial to attract relevant client traffic to your lead gen site so that you can profit from the leads collected.

Here, SEO can help again.SEO Partners will work closely with you and your team to identify the markets and niches within which you hope to gain and sell high-quality leads.Once your target markets have been established, our experts will then conduct a thorough audit of your lead gen site in order to assess every aspect of your business's current SEO health, pinpointing areas for improvement and development.

This process will involve the application of crucial SEO practices such as:

Competitor analysis

Competitor analysis is a crucial aspect of our SEO audit process. Therein, our team will collect information on the competitors within your market and the successes and failures of their own SEO practices.

The SEO Partners team will then utilise and adapt this information to construct a bespoke lead gen SEO programme that outcompetes your rivals.

Keyword research

Here the team will research the words and phrases that your target leads and clients use to search their queries on Google and those that the competition ranks for.

In turn, this will enable us to naturally sow the most valuable keywords and phrases into the fabric of your business's title tags, meta description, content and more, thus enhancing its ability to rank, gain traffic and secure leads and sales.

Technical SEO

The goal of the SEO Partners technical SEO is to make sure search engine algorithmic robots can easily index and crawl your lead gen site. This means ensuring your site speed is perfectly optimised, its content is relevant, and also that its format is mobile phone friendly.

As a subsidiary of on-page SEO, technical SEO will help your lead gen site rank on search engines and gain as much relevant exposure as possible.

Other techniques also include on-page and off-page SEO, but we'll discuss them in more detail below.

Ultimately, how can SEO help?

Well once the pertinent data has been collected and refined down to its most valuable constituent parts, our team will combine this with current SEO best practices (see below) to construct a premium SEO lead generation strategy.

This strategy will be perfectly designed and tailored towards your company's needs in order to beat the competition and make your site a focal destination for high-quality leads and lead gen clients.

Absolutely.Lead gen is a complicated process and requires a current and thorough understanding of both it and also of SEO.

Moreover, even if you do understand the processes of lead gen, implementing them is time-consuming, and so hiring a lead generation SEO agency can help shoulder the burden and with greater success.

To successfully generate new leads for your company, you need to analyse and act upon your target audience's needs, intentions and behaviours.

Alternatively, you can acquire the services of SEO Partners and we'll expertly implement a fruitful lead gen SEO campaign on your behalf.

Search engines determine their result rankings via means of algorithms.

These algorithms are designed to assess the relevance and value of a site and its content. Thus, the higher the relevance and value of a website, the higher its ranking.

An SEO Strategy should be built around white hat SEO practices because these are the practices that appease search engines.

Search engines covet relevance and any strategies that subvert that interest, such as dubious black hat techniques, will see a website penalised.

Hence, an SEO Strategy built upon white hat techniques is essential.

High-quality leads are like gold dust to a digital marketer, as they endow business owners with the opportunity to focus their SEO marketing strategies towards a particular target user-base with increasing precision.

But what exact benefits make high-quality lead generation so important?

One of the most valuable benefits of strong lead gen leads is the increased visibility that they can bring to a business.

Therein, by collecting a continually increasing base of niche-specific user contact information, usually in the form of e-mail addresses, a website can build a high-quality community of users that are predisposed to purchase.

This, in turn, enables the recipient of high-quality leads to implement varying marketing techniques targeted towards a previously inaccessible audience, thus securing greater returning traffic and sales.

Visibility-enhancing marketing techniques that benefit from the application of high-quality leads include:

E-mail marketing

An e-mail marketing campaign will see a business contact established and high-quality leads directly in order to promote relevant services and/or products to those who actively want them. By doing so, a marketer immediately increases the visibility of their brand as well as their latest offer(s) and/or services.

Business website

Another marketing benefit, following the establishment of high-quality leads, is that business owners can communicate directly with their audience to determine what their needs and wants are.

This will then enable them to tailor and optimise their content/product with greater accuracy, optimising search engine ranking and brand visibility further.

Business website

It goes without saying that these sorts of targeted marketing strategies are not limited to e-mail campaigns or the optimisation of business websites.

However, each and every technique does demonstrate the ability of high-quality leads to enhance the visibility of a business to its target audience. As a consequence, growing a pool of premium leads is an invaluable asset to any online business.

At the risk of sounding overly simplistic, lead gen is, essentially, designed to help build a community around a business. Therein, one of the key features of a business-based community is that the customer trusts the business.

On that theme, by building a foundation of market-specific users to contact, as long as a business's service/product is high-quality, and thus the users value it, business owners stand to forge a solid foundation of returning clientele.

Moreover, the trust forged within a community of high-quality leads is beneficial for a number of reasons, and these include but are not limited to:

Guaranteed returning custom

A community of satisfied, niche-specific users is likely to transform into a community of returning customers.

As such, if a business has impressed its community with its services and products in the past, its users/leads are far more likely to pursue the business's latest offerings when receiving its next marketing campaign.

Autonomous recommendation

By definition, high-quality leads are those customers who are pre-disposed to liking a business's product/service. Under that same banner, the same leads are also pre-disposed to sharing the quality of said product/service amongst members of the community with whom the business is yet to establish contact.

This autonomous marketing process not only generates trust amongst new users but also stands to extend brand visibility. After all, a business with 100 content users is a more convincing prospect than a business with 10 content users.

It stands to reason, therefore, that a large, growing pool of high-quality leads will help to perpetually build trust in any given market.

Drives traffic to your pages

We've already discussed a couple of marketing techniques that can utilise the power of high-quality leads, and implementing such practices successfully will invariably drive traffic to a website.

Consider the e-mail campaign, for example; let's say a Brisbane-based coffee startup needs to drive visitors to its website.

Well, if via means of lead gen SEO, the business owner or their lead gen agency has managed to collect a pool of high-quality leads, then they can instantly launch an e-mail campaign. This will help promote their brand to people who are already predisposed to be interested in Brisbane-based coffee.

It's one of the many areas that SEO and lead gen SEO can crossover. Essentially, solid lead gen can be weaponised alongside numerous traditional SEO techniques (to be discussed later in this article) to help heighten a business's ranking, authority and value.

The higher these factors, such as website ranking, authority and register, the more exposure a brand gets to its relevant audience and the more traffic a site will receive.

Moreover, we mentioned the community that lead gen can establish around a business, and it goes without saying that as a community grows, so too will the number of visitors to a business site.

Thus, high-quality leads can unequivocally drive traffic to a website's pages.

Boosts conversions and sales

The ultimate aim of lead generation SEO is, of course, to convert traffic into sales. With that in mind, the accurate and targeted approach that lead gen provides increases the potential of a website's conversion rate exponentially.

In a cyclical manner, this larger proportion of niche-specific traffic naturally exposes a business's services/products to a wider community of users that have a greater inclination to purchase them.

And so the likelihood of receiving more organic click-throughs, traffic and sales is boosted by the establishment and application of high-quality leads.

Keyword optimisation

Keyword optimisation is a major constituent of the SEO Partners results-focussed lead gen services.

With that in mind, our experts will collect a library of the most competitive, authoritative short-tail keywords, and less competitive but equally valuable long-tail keywords in your market. They will then devise and implement a strategy designed to see your lead gen site rise up the Google rankings.

This will include weaving a combination of both types of targeted keywords into the content and fabric of your site and its relevant web pages. This will help ensure that your pages appear in front of the clients and leads most likely to leave their contact details and in turn become paying customers.

On and off-page SEO

Two other key aspects of the SEO Partners premium lead gen SEO service are the on and off-page SEO of your website. But what does that mean for your lead gen site?

On-page SEO

On-page SEO will see our team utilise all the information gained during your site's free SEO audit and competitor analysis in order to refine every internal aspect of your lead gen site.

Consequently, this will include the optimising of all content (old and new), your site's format, and where necessary, the implementation of a strong internal linking profile.

Through these on-page practices, SEO Partners will ensure your lead gen site becomes more authoritative, relevant, valuable and navigable in the eyes of Google and its users.

Thus, traffic, traction and sales stand the best possible chance of increasing.

Off-page SEO

Off-page SEO includes the application and refinement of all SEO aspects of your site that take place externally to it. This will include building an external backlink profile (including the placement of guest posts), content marketing, local citations and more.

These techniques will help grow the profile of your lead gen brand and draw in a greater proportion of high-quality leads and clients specific to each and every market you target.

Next up is content writing and it is arguably the most important feature of the SEO Partners SEO services. This is because it is the foundation that carries all other aspects of your bespoke lead gen SEO plan.

With that in mind, Google prizes relevant content above all else, so do be aware that it also penalises irrelevance. So in order to appease its algorithmic robots and see your lead gen site rise up search engine results pages, the SEO Partners will flood it with premium-quality, optimised content.

That means your lead gen site will be filled with concise, relevant, informative, actionable and valuable content tailored towards driving relevant leads towards your crucial call to action form(s) and/or button(s).

In tandem, it will also place your lead gen site in front of businesses that are most inclined to subscribe to your services. As your site's value and authority grow so will its pool of potential customers, encouraging both business growth and the opportunity to generate real revenue.

On a more literary note, to create content that appeals to both Google and your users, a dynamic approach is required. Happily, our SEO Partners experts hail from a variety of literary and SEO-based backgrounds, meaning that they can easily adapt their work to generate leads and lead clients across any market or niche.

With the help of SEO Partners, any Aussie lead gen company stands to generate greater turnover than ever before.

All of these practices lead to one result: effective lead targeting.

SEO techniques such as market research, keyword optimisation and the production of superb, highly optimised content, will enable a lead gen site to draw in niche target audiences to its relevant landing pages.

Within that process, by targeting specific users, the team also generates traffic that has far greater potential to fulfil lead generation's ultimate purpose: to collect and accumulate the contact details of leads with high sales potential.

Thanks to these finely tuned and ever-evolving SEO lead generation practices, the SEO Partners team will be able to pinpoint the most appropriate leads for any niche and market, thus creating an incredibly effective lead gen campaign.

Essentially, we've done the trial and error for you. Our superb team of experts knows from first-hand experience what's effective and what isn't, and in an industry that relies on results, such knowledge is invaluable.